STUDIO INK SOCIAL
We partnered with Brit + Co to develop a social media strategy to make greeting cards more relevant with millennials and to build Studio Ink brand awareness. I helped direct and develop original content including photography, video, blog posts and campaigns to share on social media channels.
Galentine’s Day Campaign
Directed a Galentine’s Day photo shoot and video to develop content to share on social media channels and on Hallmark’s creative blog, Think. Make. Share.
Mother’s Day Campaign
Directed a Mother’s Day photo shoot to develop content to share on social media channels and on Hallmark’s creative blog, Think. Make. Share.
Friendsgiving Campaign
Partnered with Brit + Co and Union Hill to create a cohesive campaign that appeared on all social channels promoting our Studio Ink Thanksgiving card collection. Directed the Friendsgiving photo shoot and video to develop content that generated over 40 original assets shared throughout the campaign which generated over 160M impressions.
Directed original social media content.
Worked with Hallmark’s own Union Hill studio to direct photography featuring Studio Ink greeting card designs to share on social media channels.
Think. Make. Share.
In order to kick off new seasonal card product in stores and online, I helped to create several compelling Studio Ink product stories featured on Hallmark’s Creative Blog, Think. Make. Share.
Social Influencer Swag
In support of several card campaigns through out the year, we kicked off each with social influencer swag. We mailed Studio Ink card products and other themed items to social influencers in hopes they would share items on social media and we could benefit from authentic exposure of the brand.