STUDIO INK EVENTS
Prepared for and represented Studio Ink at several events including creative direction of booth and all promotional pieces.
Brit + Co’s Re:Make Summit & Festival
Hosted a Studio Ink booth at Brit + Co’s Re:Make Festival in San Francisco and participated in a “Make Break” during the Summit. We distributed card kits complete with Studio Ink greeting cards, markers, stencils, and stickers for people to fill out and decorate at their tables. This allowed us to build brand love and inspire card sending among the millennial summit attendees. We mailed over 1000 greeting cards during the two day event.
Pecan Street Festival
Hosted a Snail Mail booth at the Pecan Street Festival in Austin to create brand recognition with Hallmark’s cooler, more hip greeting card brand, Studio Ink. Using the sloth as our festival mascot, we tried to reinvigorate the snail mail movement by offering up free cards and stamps to festival goers. They were able to pick out cards and dress them up with markers, decorative tape, stencils and stickers.
Mac N Cheese Fest
Collaborated with Fleishmanhillard to design branded space, promotional pieces, and all social touch points for the Mac N Cheese Fest in Chicago. The team worked with local social influencers to build hype for the event. We offered a “social currency” in exchange for free cards which amplified the impact of the event. Also implemented geofilters on Instagram for Studio Ink fans at the fest.
Made In The Middle
Created a community coloring wall at the Made In the Middle Creative Conference promoting Studio Ink greeting card products and the launch of our Say It With Ink Campaign.
NY Now
Represented Studio Ink at the NY Now trade show by helping to direct the design of the booth and print marketing pieces.