GIFT PRESENTATION

Art directed several different Hallmark gift wrap product lines.

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Signature Brand Gift Wrap Debut

This stylish, trend-forward gift wrap collection was inspired by high-end fashion and home decor with premium finishes and materials.

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Signature Brand Gift Wrap 2.0

This celebratory gift bag collection was designed using insights and shared strategies with the Signature greeting card line to create a cohesive Signature brand story and experience for the consumer.

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Rustic Modern Holiday Collection

This line of holiday gift wrap and stationery were designed to allow the consumer to personalize these formats with stickers and monogram tags.

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Studio Ink Brand Gift Wrap

Directed a Studio Ink test line of gift wrap for select Hallmark Gold Crown Stores to attract a younger, more trend-forward customer.

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PRODUCT INNOVATION

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HALLMARK PROPERTIES