GIFT PRESENTATION
Art directed several different Hallmark gift wrap product lines.
Signature Brand Gift Wrap Debut
This stylish, trend-forward gift wrap collection was inspired by high-end fashion and home decor with premium finishes and materials.
Signature Brand Gift Wrap 2.0
This celebratory gift bag collection was designed using insights and shared strategies with the Signature greeting card line to create a cohesive Signature brand story and experience for the consumer.
Rustic Modern Holiday Collection
This line of holiday gift wrap and stationery were designed to allow the consumer to personalize these formats with stickers and monogram tags.
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Studio Ink Brand Gift Wrap
Directed a Studio Ink test line of gift wrap for select Hallmark Gold Crown Stores to attract a younger, more trend-forward customer.