PRODUCT INNOVATION
Helped to implement several product innovation formats by identifying consumer needs, brainstorming ideas, testing, and commercializing them.
Card Pocket
Helped ideate and commercialize the patented gift bag Card Pocket. The Card Pocket allows the recipient to easily locate the greeting card.
Flat Bows
Created flat bow stickers for Holiday with a nod to trompe l'oeil. These bows resemble the 3D confetti bows that Hallmark is known for, but are flat. These stickers help to complete the gift wrapping all while enabling gift stacking and shipping.
Gift Wrap Pad
Created a convenient, easy to carry, and easy to store format that provides several different gift wrap design options in each pad.
Conceptual Tape Packaging
A fun design opportunity arose when we realized that we were already using 4-color printing on the invisible tape backer for a simple branded design. We understood the power of packaging and capitalized on this to make it more conceptual and colorful.
6 Pack Beer Carrier
Directed the concept, design and format of this 6 bottle beer carrier for Holiday appealing to the craft beer drinker.